Newsletter Google Analytics extension Addon
The Newsletter Google Analytics Addon is an extension for the Newsletter plugin that allows users to automatically add Google Analytics UTM parameters to news links. This enables tracking of campaigns, sources, and mediums in Google Analytics, allowing users to pair their paid link campaigns with their mail marketing campaigns. The tracking parameters can be set per news with fixed values or placeholders and can be applied to links to external domains as well. The addon also allows for GA tracking to work alongside Newsletter’s standard tracking, and automatically generated newsletters by Automated can be enabled for GA tracking.
Key Features
- Addition of Google Analytics campaign tracking parameters to links in your newsletters
- Tracking of links containing your own domain, with the option to track links to sites you own that are not on your domain
- Five UTM parameters that you can use to track your campaigns, including campaign, source, medium, terms, and content
- The ability to preset the UTM parameters with default values and override them for individual newsletters
- The use of placeholders such as {email_id} and {email_subject} to dynamically insert information into the UTM parameters
- Compatibility with both the free and premium versions of the Newsletter plugin.
